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What is pleasure?

Pleasure is the compendium of everything that provides us well-being, a set of experiences that improve the quality of life, enriching it with positive emotions and unique sensations. Among the most celebrated and appreciated experiences, we undoubtedly find fine wine tasting and good music listening: two very different and liked activities that together can create something sublime.

Based on this philosophy of pleasure, Audio Analogue/Airtech and the winery Podere La Regola have undertaken a collaborative project, called Human Pleasure , that promotes the worth of the productions of both companies and also aims to consolidate a deep bond between these Italian excellences. The two realities have several points in common: from the combination of modernity and tradition, art and design, territory and human values such as work and family, to the balance between simplicity and quality.

The collaboration has started with the exclusive event held on November 19, 2023 at Podere la Regola. During this occasion, a selected audience of professionals was able to attend the presentation of Audio Analogue and Airtech products, then took part in a guided tour of the artistic cellar followed by wine and typical Tuscan food tastings. This event was just the beginning of a journey that will give birth to many other initiatives to renew and celebrate our concept of pleasure.